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This book will show you how to take a long, hard look at each element of the plan and then how to communicate the right message to the right people to maximize the chances of getting your business venture launched.
Free delivery worldwide, categories: Business Strategy, management Management Techniques, management: Leadership Motivation.
I read the book twice and I will read it again because is a good guide and I like to have it in paper while Im writing my business plan, but, the same information is for free online.
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You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option.